Bruce Segall

“I have worked successfully with Bruce three times over the last nine years. Most recently, Bruce expanded my Profile to cover a new business, while maintaining focus on my core business. Bruce was great to work with - writes quickly, cogently and succinctly, made my Profile visually appealing with links to various media, and always willing to show me the "in's" and "out's" of LinkedIn.” ”

“Bruce was a key part of a Stanford Business School Alumni Consulting Team (ACT) that engaged with our nonprofit over a nine-month period to develop recommendations for our marketing messaging. Bruce was invaluable--and a blast to work with. He raised our awareness of how social media posts could be upgraded, and we followed up with new content and formats that are bringing more responses and followers than ever. Bruce and another ACT member successfully presented to our Board's Marketing Committee as well. All the way around, a great experience.”

“Bruce did a terrific job of engaging me and my Marketing Manager as to why our Linked In profile matters and how we could use Linked In to develop and build significant relationships. I highly recommend him as a speaker and a marketing subject matter expert who really knows how to guide a business towards the development of great contacts. The Yonkers Downtown Waterfront BID found it really helpful and I know you will also!”

“Bruce gave a fantastic, insightful and engaging presentation to the business development group that I lead for Collaberex on various aspects of how to leverage LinkedIn to build authentic relationships. I highly recommend him as both a marketing subject matter expert and speaker. He knows his stuff and is super easy to work with as well! ”

“If you like my linked-in profile (and I hope you do) and if you'd like to have an expert coach you through the dos and don'ts of your linked-in profile, then look no further, but give Bruce a call. His advice is crisp and honest. I went from a "blah" profile I never used to one that really enjoy and use on a regular basis. Thanks so much Bruce for helping me transform my profile. It was time and money well spent.”

“I first learned of Bruce Segall’s expertise at a workshop where he was featured as guest speaker. The topic, How to Best Use LinkedIn to Grow Your Business, was daunting for me, having had little previous experience with LinkedIn. Bruce’s presentation was thorough and detailed. He’s been a LinkedIn user since its beginning, and has experienced the platform’s many transformations. He helped us users distinguish this platform from other social media platforms. That workshop gave me enough LinkedIn know-how to create a proper profile and build the start of an efficient online presence. I can now say I actually prefer LinkedIn to all the other platforms. It’s great to have a network of worthwhile professional connections and some understanding of how to leverage this!”

“I came to know Bruce through a mutual connection and invited him to facilitate a LinkedIn Workshop that I organized with the Manhattan Chamber of Commerce. Bruce gave an outstanding presentation to a packed audience. Both the content and delivery were excellent. He was patient, professional and customized the material to our group. He’s clearly an expert!”

“I engaged Bruce to rewrite my Profile according to LinkedIn best practices and help me leverage LinkedIn better to grow my business. Bruce demonstrated a mastery with all aspects of the project from finding the right words to best position my business to the nuances and mechanics of using LinkedIn. I then referred Bruce for LinkedIn training at a major client of mine. Both the client and I were impressed with the excellent work that Bruce completed under a tight time frame. And as a bonus, Bruce is a pleasure to work with! ”

“Bruce is both an authority at helping business owners improve their LinkedIn profiles, and a consummate professional in all aspects of his business. Bruce has helped me to implement many of the features I now use for my own profile, and helps people focus on strengths they may not be fully representing adequately. I highly recommend Bruce Segall's services.”

“Bruce has a logical mind and a warm, mindful attitude. We have worked together within two professional associations (NYHRPS and MENG). As a member of the NYHRPS Marketing Committee (which Bruce co-chairs), our meetings are well-organized and productive.Recently looking at Committee update, I could not believe how much has been achieved YTD. I enjoy working with him and would not hesitate to take on another project together.”

“Based on a pragmatic but powerful Marketing Sense tip from Bruce, I leveraged a simple LinkedIn invitation into a key client relationship – a three-month project, source of referrals, and repeat business. With Bruce’s help, my attitude towards LinkedIn has shifted from skepticism to becoming a true believer in its power to build business and relationships. ”

“Bruce is great to work with. I've known and worked with Bruce for years now and he has made a great colleague. He has implemented multiple effective marketing programs for our mutual client, Coranet. He has been our ally on this project helping us succeed, but always putting the client's interests first. He constantly helps direct our efforts so that they are relevant to the business and provide the best chance for success. On a more personal side, it is apparent that he values relationships and is a good Connector of people in his network. He proactively introduced me to multiple people I have gone on to do business with. Bruce has been great to work with, has strong work ethic and is effective in his work.”

“I hired Bruce to help me to better position my consulting business. With his guidance, I now have a clear positioning statement and a vastly improved elevator speech. Once this work was done, Bruce helped me to improve my LinkedIn profile and then taught me ways in which I can use LinkedIn to grow my business. Like most LinkedIn trainers, Bruce teaches all of the mechanics involved with using LinkedIn, but what truly sets Bruce apart is the strategic plan that he gives to his trainees. Bruce taught me the most effective ways to publicize my business and how to use LinkedIn as a tool during the sales process. I gained invaluable insights from Bruce during the time we worked together, and importantly he was a pleasure to work with. He communicates well and does everything that he says he’s going to do. I highly recommend Bruce’s LinkedIn training to solopreneurs and professionals who are looking for the most effective ways to use LinkedIn to build their business.”

“Bruce Segall and I worked on a very challenging B2B research study which entailed interviewing executives at key Fortune 1000 companies. As a vendor, I was very impressed with Bruce's professionalism and cooperative manner which ensured a successful project outcome under demanding circumstances. He is a joy to work with and highly recommended.”

“Bruce gets it. As a small business owner, wearing many hats, we have little time to apply our efforts to strategy and tactics that don't work. He put together a game-plan for us and have been using it successfully since. We continue to recommend Bruce highly.”

“Bruce facilitated a series of in-person and phone planning sessions with a new management team at Lodestar. He demonstrated an ability to moderate an honest and growth-oriented/results oriented discussion and to drive focus within the team. Bruce is engaging, creative and fun; he was wonderful to work with.”

“Bruce and I worked on some volunteer projects. Bruce is a true team member. He is able to handle the big picture of a project as well as the nitty-gritty of the details to keep the project on deadline. I look forward to working with him again.”

“Bruce truly understands social media and LinkedIn. On Nov 26, he led a LinkedIn seminar for the Hudson Valley Gateway Chamber of Commerce (event sponsored by Hudson Valley Young Professionals). There were 14 attendees and everyone gained greatly from Bruce's expertise. His ability to understand how to maximize profitability from social media trends is an asset to anyone.”

“Bruce has been very successful doing business development for HBC since early 2011. He helps us in targeting and making introductions to segments of our professional services firm audience. In particular, Bruce has come up to speed very quickly on niche markets and developed novel ways to approach prospects, enabling us reach new audiences that don’t already know about us. Bruce is extremely thoughtful, persistent and professional in crafting an approach and following up. He carefully selects and cultivates prospects, yielding a fruitful discussion with me or my partner that leads to new business opportunities.”

“Camelot hired Bruce to help us rebrand and position our company for future growth. Bruce has done a terrific job and we are very confident that our future is bright.”

"Bruce and I worked together when I realized I needed a real expert in the area of marketing my business. I knew I wanted to upgrand my brand but was stuck after that. After just one brief meeting, he quickly helped me define and focus on a set of initiatives, along with cost-effective resources to help implement. He patiently educated me on LinkedIn and upgraded my profile. I value Bruce's calm and clear support and believe my goals are being achieved with the help of his great insight and partnership"

“During the fall of 2010, Bruce spearheaded an effort to identify and define one of our major growth initiatives for 2011. He conducted secondary market research, interviewed clients and other industry influencers, and developed cogent concept statements. Bruce evaluated several alternatives and narrowed these to two for further research and development. At every point in the process – be it email, phone or face-to-face, Bruce moved the process forward in a constructive yet purposeful manner. With Bruce’s help, we were in excellent shape in time for a major presentation in early December.”

“Bruce significantly upgraded Sirota's brand and business development capabilities after joining the company in 2004. I worked closely with him on implementing successful visibility programs (PR, events, LinkedIn). His lead generation programs brought in many new prospects, and we jointly sold and brought in several of them as new clients. Bruce is easy to work with, resourceful, assertive, creative, and grasped Sirota's work well.”

"Bruce worked for me on the launch of the Citicorp Emergency Network. He showed a great deal of marketing acumen and ability to manage many complex aspects of this launch, including the direct marketing campaigns, development of the program delivery infrastructure, and refinement of the fulfillment kit/materials. We obtained 50,000 new members in one year, making this one of the group's most profitable projects. Bruce has always been responsive and helpful to me in the years since we worked directly together."

“I enjoyed very much working for Bruce in MasterCard's Global Product Development group for several years. He is a great professional and human being. He was an excellent boss, from whom I learned a lot. Bruce is extremely smart, strategic, had always a global view and a great deal of knowledge about MasterCard's products and services. I am glad we are still in contact, will always keep him in the highest esteem and wish him the best.”

“As director of media relations for Buchanan Public Relations, I enjoyed a productive and successful four-year working relationship with Bruce. He orchestrated all resources within Sirota to ensure that we were provided with quality input for news releases on a regular basis, and all media inquiries were responded to quickly and accurately. Not only did we together generate excellent coverage for Sirota; I was impressed with the marketing campaigns that Bruce executed to leverage the PR with Sirota clients and prospects. Bruce is high-energy, creative, detail-oriented, yet also strategic.”

“Bruce is a determined marketing expert. He took on the challenge of communicating Sirota's work while staying aligned to our strong scientist-practitioner values and has done an outstanding job by all measures. Sirota's new website, the design of which Bruce spearheaded, is a perfect example of his expertise.”