LetterShopNYC reposted this
The more your marketing tries to sell? The less likely it will. Yes, influencer marketing can drive sales. But it's also a long game too. It's about building relationships with your audience. When you prioritize brand awareness and trust over short-term sales, you're investing in the future of your brand. You're establishing a foundation of credibility and affinity that can lead to long-term customer loyalty and advocacy. Think about it: when an influencer consistently shares genuine, positive experiences with your brand, their audience begins to associate those positive feelings with your products. They start to see your brand as trustworthy, valuable, and relevant to their lives. And that's when the magic happens. That's when those followers start converting into customers, not because of a single sponsored post, but because of the cumulative impact of the influencer's endorsement over time. Play the long game with your influencers too! (It's not all about 1-click ROAS) h/t Jackie Trenkle for the great meme 😎 -- 👋 P.S. Follow GRIN for more content like this ♻️ Repost to share