YellowFryum Inc. is a boutique growth advisory firm based in Westchester, NY, specializing in helping businesses achieve sustainable growth through innovative marketing strategies and consumer insights. It is founded by Dr. Sunaina Shrivastava, an experienced Faculty of Business and Marketing at New York University (NYU) & the New Jersey Institute of Technology (NJIT), and Dr. Gaurav Jain, a recognized marketing thought leader & tenured Professor of Business at RPI - NY. With a unique blend of academic expertise and real-world business acumen, YellowFryum delivers data-driven strategies that drive measurable impact. The company operates through two primary verticals, YellowFryum-Fin and YellowFryum-Med. YellowFryum-Fin is specifically focused on financial services and this division has successfully partnered with fintech platforms, hedge funds, and asset management firms to deliver highly effective customized marketing solutions. The newly launched vertical, YellowFryum-Med, specifically serves medical aesthetics practices, health-tech and telehealth companies. This division leverages cutting-edge digital marketing techniques to help practices attract high-ticket patients, dominate local markets, and build long-term loyalty. The company serves a diverse client base across the United States, Europe, and India, employing a team of highly skilled professionals from varied cultural and professional backgrounds. The company's proven track record and commitment to excellence make it a trusted partner for businesses seeking meaningful growth and differentiation.